Opsec - 3065 Words

What is OPSEC and Why Do We Have It What is OPSEC? It’s a process of protecting little pieces of information that might grouped together to give the bigger picture. It is also protecting critical information deemed mission essential for military commanders. It is simply denying your adversary the information that they might need to harm you or the mission. The AR that covers OPSEC is AR 530-1 and goes over purposes, responsibilities, policy, procedures, training requirements, OPSEC review, assessment, survey, contract and subcontract requirements and special access programs. The reasons why we have OPSEC is because any vital information that the enemy can get their hands on can give them an advantage on the battle field or†¦show more content†¦Identification of critical information is the process of identifying what information is needed by the enemy, not so much protecting everything that is classified or sensitive unclassified, but protecting what is more vital and would be more useful to the enemy. Analysis of threats is the research and analysis of intelligence, counterintelligence and open source information on the likely enemies of a planned operation. Analysis of vulnerabilities is to examine each and every aspect of the planned operation and try to identify certain OPSEC indicators that could reveal critical information and then compare those indicators with the enemy intelligence collection capabilities used in the previous actions that they have taken in the past. Assessment of risk is where they first analyze the vulnerabilities identified in the previous action and see what OPSEC measures can be taken to prevent the opportunity of the enemy getting information, and then those measures are selected for execution based upon a risk assessment done by the commander and staff. Application of appropriate OPSEC measures is when the command implements the OPSEC measures selected in the assessment of risk, action, or in the case of planne d future operations and activities, which includes the measures in specific OPSEC plans. Assessment of Insider Knowledge is assessing and ensuring employees, contractors, and key personnel having access to critical or sensitive information practice and maintain properShow MoreRelatedSSD2 Module 2 Notes Essay23331 Words   |  94 Pagesbe completed. Otherwise, bullet comments are mandatory. OPSEC Operations security covers a range of activities, from maintaining silence among peers and family, to camouflaging equipment. Effective OPSEC requires that you disseminate OPSEC guidance to every Soldier. Good OPSEC involves telling Soldiers why OPSEC measures are important and what they are supposed to accomplish. All must understand the cost of failing to maintain effective OPSEC. Understanding why they are doing something, and what theirRead MoreOperation Eagle Claw : What Went Wrong1083 Words   |  5 Pagessupport of the Ayatolah. In late November President Carter approved the recovery operation code named Operation Eagle Claw. Operational security otherwise known as OPSEC is one of the primary considerations with any military operation. In the instance of Operation Eagle Claw the severity and compartmentalization used for OPSEC proved to be one of mistakes created early in planning. Due to the sensitivity of the mission, the Department of Defense chose to bypass already established Joint TaskRead MoreWhat Can You At Risk Of Exposing Your Information For Outside Parties?1138 Words   |  5 Pages INTRODUCTION Operational Security (OPSEC) is a systematic and proven process by which Amazon Web Services (AWS) can effectively deny potential adversaries the ability to gain valuable information about our capabilities and operational procedures. Consequently, OPSEC’s primary mission is to identify, control, and protect information, which will ensure AWS is a safe and intellectually protected environment. The principles of OPSEC are easy to remember, and include: †¢ What information needsRead MoreJoint Professional Military Education Phase II4456 Words   |  18 Pagessettings on social media, the DOD largely absolved itself of having any problems with its own postings on official social media or command websites. Unfortunately, it is painfully obvious that the DOD as a whole has a serious operations security (OPSEC) and personnel security (PERSEC) problem on its hands thanks to its expansive use of social media and the vast amount of personnel information that is available on the unsecured Internet. Never mind the April and July 2015 thefts of over 25 millionRead MoreEssay The Defence of Duffer’s Drift1119 Words   |  5 Pagesdreams. Eventually he had twenty-two lessons learned and improved on his technical and tactical knowledge with each dream. He did, however, display poor judgment when establishing the initial defenses without consideration for basic security and OPSEC. c. DO. Lieutenant BF was portrayed as improving in each dream with lessons he learned from each of the proceeding dreams. After each battle he made continuous improvements to his defensive and offensive position. He improved on his tacticsRead MoreSensitive Item Essay1258 Words   |  6 PagesKeeping Sensitive Items Secure In opening this essay will be covering the importance of keeping accountability of and securing sensitive items and its effect it has and can have on completing the mission. As well as maintaining Operational Security (OPSEC). I will also be covering the Army’s views and standards on maintaining sensitive item accountability and the punishments that can be set forth to an individual or group by section leader or chain of command. I will be using references and real lifeRead MoreThesis - Information Operations in Strategic, Operational, and Tactical Levels of War23393 Words   |  94 Pagesdestroy adversary information capabilities. The success depends on having an understanding of the opponent’s information capabilities (Air Force Doctrine Document 2-5 9). Offensive IO activities include, but are not limited to, operations secur ity (OPSEC), psychological operations, military deception, electronic warfare (EW), physical attack/destruction, and special information ope rations (SIO). They may also include computer network attack. Variety of situations and circumstances across the rangeRead MoreColoa Essay813 Words   |  4 Pagesreach collectors will be dangerous. Responses Collectors will need to utilize creativity when creating sources communication plans. Collectors will need to exercise precautions when posting on social media in order to keep Operational Security (OPSEC). Collectors can utilize social media and other outputs by the country to gain atmospherics. Physical Environment Conditions Colombia is bordered by Panama to the northeast, Venezuela and Brazil to the east, and Peru and Ecuador to the south. TheRead MoreEmergency Management Training in College Campuses840 Words   |  3 PagesBuchanan, Sally. Emergency preparedness. from Paul Banks and Roberta Pilette. Preservation Issues and Planning. Chicago: American Library Association, 2000. 101 165. ISBN 978-0-8389-0776-4 OSPA. The Operations Security Professionals Association- OPSEC Training, tools and Awareness. Opsecprofessionals.org. Retrieved 2013-05-30. Juergensmeyer, Julian and Roberts, Thomas. (2003) Land Use Planning and Development Regulation Law. St. Paul: West Group Jaffin, Bob (September 17, 2008). EmergencyRead MoreThe Security Policies For An Organization Essay2020 Words   |  9 Pagescan either be classified or unclassified depending upon the organization, activity, or mission. Critical information that is classified requires operational security (OPSEC) measures for additional protection because it can be revealed by unclassified indicators. Critical information that is unclassified especially requires OPSEC measures because it is not protected by the requirements pertaining to classified information. Critical information can also be an action that provides an indicator

Problems in American Education Free Essays

string(134) " It is these attitudes that contribute to the problems that Educators in this country face when trying to compete with other nations\." The American system of education has often been criticized in many circles. By objective measures, such as standardized test scores, the United States lags behind other industrialized nations in scores on subjects such as math and science. The most recent comparisons have the United States ranked sixteenth in a field of the thirty wealthiest nations in science. We will write a custom essay sample on Problems in American Education or any similar topic only for you Order Now (Glod, A07) They ranked twenty-third in the same field with respect to math scores. (Glod, A07) The regions with which these students were compared were, for the most part in Western Europe and East Asia. (Glod, A07) The popular American culture makes light of how uneducated the general population is. Shows like the Late Show with Jay Leno take to the streets and ask people relatively simple questions, which they cannot answer. Game shows such as â€Å"Are you Smarter than A Fifth Grader† make light of adult ignorance, and news organizations emphasize the problems in America’s schools. A close examination of the motives, methods and goals of public education in the United States along with a review of public attitudes toward learning shed light upon some of the reasons for the substandard reputation of America’s schools. It can be argued that in terms of economic benefits, our schools are adequately successful, but in terms of a social and cultural tool, American schools fall well short of their foreign counterparts, as well as their own stated goals. (Rebell, 37)The reasons for this are lack of proper funding, the treatment of teachers, and the localized control of schools attempting to achieve unrealistic Federal mandates. Schools in America across the board are under-funded. Many studies have demonstrated that the quality of education is greatly enhanced by low teacher-to-student ratios. The National Education Agency recommends a ratio of no more than 15 students per teacher in Elementary schools. (Roza, Miller Hill) Across the nation, the average class size for elementary school is 22-25 students per teacher. (Roza, Miller Hill) Given numerous studies that prove that the smaller ratio yields real, tangible improvements in math and science scores, it is clear that more qualified teachers and more facilities wherein they might teach are needed. (Roza, Miller Hill) These assets, however, cost money. (Roza, Miller Hill) The states and localities are expected to find money for schools, and the method of choice for funding schools has been the property tax. (Roza, Miller Hill) Coupled with the fact that schools generally serve the neighborhoods in which they are located, and the endemic problem becomes clear: Schools from poorer neighborhoods will have less money because property values are lower. (Roza, Miller Hill) Both the States and the Federal government have attempted, with limited success to solve these inadequacies. (Roza, Miller Hill) The federal government, through the Title I program, has allocated $18 billion to â€Å"fill the economic holes† in funding for impoverished districts, but these programs have failed, as the money is often either diverted, or never moved owing to loopholes in the existing laws. (Roza, Miller Hill) Federal studies have shown that school districts generally favor financially those schools who have the fewest challenges, and that Title I money is frequently funneled to schools with little or no financial need. (Roza, Miller Hill) Teacher pay is another area in which the lack of funds has hurt educational outcomes in America. Thirty-six states have a funding gap, with a nationwide dispar ¬ity between high-poverty and low-poverty districts of $1,348 per student. Funding gaps and the lack of progress in eliminating them continue to contribute to the overall lack of relative success in America’s public Schools. (Carey, K. ) In twenty-five of a forty-nine state study, the highest-poverty school districts get fewer re ¬sources than the lowest-poverty districts. (Carey, K. ) Even more states have a gap for high-minority districts, thirty-one in all. Those thirty-one states educate six out of every ten poor and minority children in America. The shortfalls, some exceeding $1,000 or even $2,000 per student, are greatly at odds with national goals for closing the achieve ¬ment gap. (Carey, K. ) They fly in the face of any reasonable, rational notion of how to support our public schools. (Carey, K. ) Until state policymakers get serious about fixing these problems, they can ¬not in good conscience pretend to have fulfilled their basic obligations to those students who are most in need of a high-quality public education. (Carey, K. ) Moreover, these numbers ac ¬tually understate the true extent of the problem because they don’t reflect the added cost of educating children in poverty. (Carey, K. ) School funding experts gener ¬ally agree that high-poverty schools need more resources to meet the same standards. (Carey, K. ) School funding comparisons that reflect this fact have been a mainstay of academic research and various technical analyses of school finance for a number of years. (Carey, K. ) Recent examples of such analyses include publi ¬cations from both the U. S. Department of Education and the U. S. Government Ac ¬countability Office. (Carey, K. ) The average teacher salary in the United States is between $39 and $43 thousand dollars a year, depending on location. (Average Salaries)It typically takes a four-year degree and additional study of content to qualify to be a teacher. (Porter, C) In contrast, other professionals with four-year degrees earn over twice that amount, particularly if their area of study is math or science –related. (Cowan, K. ) It shouldn’t be surprising, then, that qualified math and science teachers are in high demand. The money necessary to lure these types of people into education simply does not exist in the current budgets. Critics of this analysis argue that substantial raises in teacher pay would be â€Å"throwing money† at the problem, and over-compensating a population of underperforming teachers. (Porter, C) This argument is precious. The current population of teachers do not represent the best available, largely because of low salary; as better quality educators become available, the job market will become competitive, and with a very short time, the overall quality of those teachers would rise to the level appropriate to the pay. Related to the low salaries of the teachers are the cultural attitudes that America has toward schools, teachers and education. It is these attitudes that contribute to the problems that Educators in this country face when trying to compete with other nations. (Porter, C) Americans have long been used to the notion that a â€Å"free and appropriate† education for their children was a fundamental right. (Porter, C) As a result, many schools have devolved into nothing more than quasi-educational daycares for all American children. (Porter, C) The fact that American parents express more satisfaction with the schools than do their European and Asian counterparts illustrates the US cultural complacency with respect to education. (Porter, C) Students in these foreign schools work harder for a number of reasons. First, they are under more parental scrutiny, second, their cultures do not denigrate learning and academic achievement, and third, admission to favorable careers and higher education is based on close assessment of learning achievement in high school. (Bishop, J. ) In contrast, students in US schools do not recognize the benefits of education for a number of reasons. (Bishop, J. ) First, the U. S. labor market does not reward high school achievement. (Bishop, J. ) Statistics indicate that for the first eight years after high school, achievement does not correlate to increase in wages for the high school educated. (Bishop, J. ) Most employers do not look deeply at grades of high school graduates, and many schools do not send transcripts to prospective employers, even when requested to do so. (Bishop, J. ) Another key contributing factor to the lower expectations of benefit for American students in high school is the fact that college admissions are not based on high school performance as much as on aptitude tests. (Bishop, J. ) The result is that neither students nor parents are motivated to push for higher academic standards, since they would jeopardize GPA, SAT scores and class rank, the three key statistics examined for university admission (Bishop, J. ). The fact that parents and students to not regard the field of education as important in its own right is caused by several factors. The first is the sense of entitlement that parents have about education. (Bishop, J. ) They feel that students have a â€Å"right† not to learn, but to get a Diploma, go to college, and achieve the financial success associated with college education. (Porter, C. ) Parents and students across the board assume that this is an entitlement, rather than something to be earned through effort and ability. (Porter, C. ) The basic notion is that education is something â€Å"done to† a child, rather than something the child â€Å"does†. (Porter, C. ) This attitude, shared by parents, students and even some administrators dovetails into the lack of respect for educators that is reflected by poor pay. In no other profession, are professionals questioned, criticized and scrutinized by their clients than in education. (Porter, C. ) Despite teachers having obtained a four-year degree, additional training for teaching, and how ever many years of experience they might have, their clients (parents) are still convinced that they know more than the professionals as to how their student might learn. (Porter, C. ) The notion that â€Å"those who can’t do, teach† and the underlying notion that teachers have that job because they cannot do anything else contributes to this lack of professional respect. (Porter, C. ) Low salary validates this viewpoint. The underlying assumption is that if a teacher were competent, they would be doing something else that yields better pay. Often, this attitude is displayed by school administrators, who often treat teachers as fungible units of work, with little or no consideration for their abilities, expertise, experience or suggestions. (Porter, C. ) The fact that administrators are often acting according to governmental or budgetary guidelines does not detract from the perception created by their conduct. (Porter, C. ) In European cultures, as well as many Asian ones, the opposite assumption is held. Parents expect very high output from not only teachers, but students as well. (Bishop, J. ) The question is not â€Å"can you teach my child,† but rather, â€Å"can my child learn from you what he or she needs†. (Bishop, J. ) While salaries for European or Asian teachers may not be as high comparatively, the level of respect afforded to the profession is much higher. (Bishop, J. ) This begins with students believing and understanding that education is their responsibility, not that of their teachers. (Bishop, J. ) This causes the students to put in maximum effort to learn, which in turn solves a vast majority of the problems experienced in the American system. (Bishop, J. ) A teacher who is unable to perform in an environment of students who are highly motivated to learn is not competent, and would need to be retrained or replaced. (Bishop, J. ) The recognition of the real value of education by the public makes the raising of funds to pay for quality teachers and facilities much easier as well. Since all of the community and the government recognize the economic need for quality education, it is given budgetary priority. (Bishop, J. ) Despite these deficiencies, the political will to spend the money needed to improve schools is not present. When a study is done which ranks US education as below international standards, there is often an outcry, and much talk about improvement, but very little actually happens. The Federal government has issued edicts such as â€Å"No Child Left Behind† which articulates goals without a roadmap or funding to achieve them. (Neill, M. ) This mandate has contributed significantly to the inability of schools to meet their educational goals. It is taken as a given, even by proponents of the â€Å"No Child Left Behind† program that it is under funded, but that is just the tip of the iceberg in terms of this issue. (Neill, M. ) The federal government has, in this law, issued what is known as an â€Å"unfunded mandate† by insisting the States meet certain standards without providing the means to do so(Neill, M. ). This is merely one of numerous problems with the â€Å"No Child Left Behind† concept. (Neill, M. ) Modeling the concept after an initiative in Houston, the â€Å"No Child Left Behind† program has been unable to reproduce that success in other places. (Neill, M. ) Studies of the Houston plan show that the success illustrated there was never really present to begin with (Neill, M. ). Results were manipulated by excluding non-performing students from counts, and even with that provision, the race-gap was not addressed in Houston. (Neill, M. ) By dividing student groups up by race and other demographics, studies have also shown that the more diverse the culture of a school district, the less likely they are to meet the â€Å"No Child Left Behind† standards of achievement. (Neill, M. ) In fact, some studies have shown that given current demographic shifts, virtually all schools will eventually fall short of the improvement standards set by the initiative. (Neill, M. ) Since the sole measure in the â€Å"No Child Left Behind† initiative is standardized tests, the entire focus of education has become test preparation. (Neill, M. ) This narrows curriculum, and puts undue pressure on students, teachers and administrators. (Neill, M. ) It also forces curriculum away from higher level thinking skills which are far more useful assets for future academic, financial and social success. (Neill, M. ) â€Å"No Child Left Behind† demands that English-language-impaired and special-needs students meet proficiency standards without any means of making this happen. (Neill, M. ) The theory is that the mere institution of the requirement, coupled with the threat of punishment for failure, will force the schools to improve in this area. (Neill, M. ) By privatizing tutoring and support funding, â€Å"No Child Left Behind† not only takes money away from public schools, but also promotes the perception that failures of student performance are based on incompetent or lazy teaching, rather than anything associated with student efforts, or any other factor. (Neill, M. ) â€Å"No Child Left Behind† labels certain schools as failures, which causes the quality teachers within such schools to transfer out, and creates a difficult climate for the schools to recruit quality teachers. (Neill, M. ) The initiative in no way addresses socio-economic causes of academic struggles, making no effort to feed, clothe or house underachieving students in order to make them able to focus on academics. (Neill, M. ) Finally, the remedies offered by â€Å"No Child Left Behind† have failed to â€Å"fix† schools which prove to be â€Å"in need of improvement† according to their own standards. (Neill, M. ) In fact, the initiative actively prevents measures which have proven to offer improvement for schools with poor performance records. (Neill, M. ) Portfolio assessment, teacher training, proactive parent involvement, and other proven methods of improvement are shoved aside in favor of artificial standards based on tests that fail to address the actual goals of education, and whose contents are ridiculously unrepresentative of competent content. (Neill, M. ) Lack of proper funding, the treatment of teachers, and the localized control of schools attempting to achieve unrealistic Federal mandates have caused United States Schools to under perform in comparison to their European and Asian counterparts. The culture of contempt for education professionals and disengaged parents have created a system which is deeply flawed. Resolution of these problems would involve wholesale restructuring, massive rebuilding and huge amounts of money. Given the continued economic strength of the United States despite perennial failures in education, it is likely that the government will allow the â€Å"top ten percent† to gain benefits from public education, while everyone else, including parents, teachers, administrators and most students are left mired in a tangle of misguided regulation, spurious funding, unrealistic expectations and public contempt for their efforts. Bibliography â€Å"Average Salaries of Public School Teachers† The National Education Agency Website 2004-5 The National Education Agency 2002. http://www. nea. org/edstats/RankFull06b. htm Bishop, J. â€Å"Incentives for Learning: Why American High School Students Compare so Poorly to Their Counterparts Overseas† Center for Advanced Human Resource Studies (CAHRS) CAHRS Working Paper Series 1989. Accessed November 14, 2008. http://digitalcommons. ilr. cornell. edu/cgi/viewcontent. cgi? article=1399context=cahrswp Carey, C. â€Å"The Funding Gap 2004: Many States Still Shortchange Low-Income and Minority Students† The Education Trust Website 2004. The Education Trust. 2007. http://www2. edtrust. org/NR/rdonlyres/30B3C1B3-3DA6-4809-AFB9-2DAACF11CF88/0/funding2004. pdf Cowan, K. â€Å"List of Best Degrees by Salary† PayScale Website 2008 PayScale, Inc. 2000. http://blogs. payscale. com/salary_report_kris_cowan/2008/07/list-of-best-co. html Glod, M. â€Å"U. S. Teens Trail Peers Around World on Math-Science Test† The Washington Post Wednesday, December 5, 2007; Page A07 http://www. washingtonpost. com/wp-dyn/content/article/2007/12/04/AR2007120400730. html Neill, M. â€Å"No Child Left Behind†Ã¢â‚¬ ¦ After Two Years: A Track Record Of Failure† Time Out from Testing Website. 2008 Performance Assessment 2001 http://www. timeoutfromtesting. org/pr/PR_Neil_NoChildLeftBehind. pdf Porter, C. Interview (personal) 12 November, 2008. Rebell, M. â€Å"Professional Rigor, Public Engagement and Judicial Review: A Proposal for Enhancing the Validity of Education Adequacy Studies. † Teacher College Record Volume 109, Number 6, 2007 Pg. 1-73. http://www. schoolfunding. info/resource_center/research/professional_rigor. pdf Roza, M, Miller L. Hill, P. â€Å"Strengthening Title 1 to Help High-Poverty Schools† The University of Washington website 2005 The university of Washington,2008 http://uwnews. org/relatedcontent/2005/August/rc_parentID11695_thisID11712. pdf How to cite Problems in American Education, Papers

Automotive Body Repairer Essay Example For Students

Automotive Body Repairer Essay Automotive Body RepairerAuto body repairers Are highly skilled craftspeople who repair damagedautomobile and truck bodies, restores body metal to the original contours, and replacesnon-repairable body parts. I chose automotive body repairer for my report because I like to deal with cars andI enjoy performing hands-on activities. I like the hands-on and mechanical operation ofthis career. Automotive body repairer is in the Industrial and Engineering Iowa pathway. The National Employment and Outlook of this career is currently stable. Howeverthe employment rate is expected to rise with the amount of automobiles that are lighterweight and that are more easily damaged when in a collision. As the number of motorvehicles in operation grows with the Nations population, the number damaged inaccidents will also increase. Automobile body repairers normally work an eight hour day,five days a week. They are quite often paid according to the job. In the United States, themiddle 50% of all workers earn between $15,600 and $31,200. One to two years of postsecondary training is needed. Most of the employerswould rather higher a person who has completed formal training in automotive bodyrepair. For skill in all areas of body repair, it will usually require three to four years ofon-the-job training. Employers want employees that know how to handle the tools andthat have knowledge of the job. Many automobile repairers learn most of their skills fromon-the-job training. Many different art classes are need to be taken throughout highschool as well as an automotive body repair class during your junior and senior years ofhigh school. Also, other classes that pertain to the electronics of automobiles, like basicautomotive technology and basic electronics. The changes in the industry have made itnecessary for a person in this occupation to become skilled in the use of fiberglass plastic,aluminum welding, and other water-based materials. However the employment rate is expected to rise with the amount of automobiles that are lighter weight and that are more easily damaged when in a collision. As the number of motor vehicles in operation grows with the Nations population, the number damaged in accidents will also increase. Automobile body repairers normally work an eight hour day, five days a week. They are quite often paid according to the job. In the United States, the middle 50% of all workers earn between $15,600 and $31,200. One to two years of postsecondary training is needed. Most of the employers would rather higher a person who has completed formal training in automotive body repair. For skill in all areas of body repair, it will usually require three to four years of on-the-job training. Employers want employees that know how to handle the tools and that have knowledge of the job. Many automobile repairers learn most of their skills from on-the-job training. Many different art classes are need to be taken throughout high school as well as an automotive body repair class during your junior and senior years of high school. Also, other classes that pertain to the electronics of automobiles, like basic automotive technology and basic electronics. The changes in the industry have made it necessary for a person in this occupation to become skilled in the use of fiberglass plastic, aluminum welding, and other water-based materials. In this career, a body worker can do a wide range of things to the body of an automobile. Automobile body repairers are skilled craft workers who repair vehicle parts damaged by collision, rust, or other causes. They pull dents and make them smooth again, they replace parts and panels that cannot be restored back to its original look, and also smooth out creases and other various rough areas. Also, they do a lot of custom work on the vehicles. They have the ability to do custom paint jobs and install custom parts. After they have fixed an area, they will sand that area and paint it the color of the rest of the body. This career requires climbing, balancing, lifting, walking, and stooping. They often work with tools such as drills, riveters, hammers, welders, files, screwdrivers, and sanders. Automotive body repairers must buy their own tools, but their employers will usually furnish power tools. Many workers have thousands of dollars invested in tools. Repairers must be able to determine the appropriate repair methods. This is why the worker must have a wide range of knowledge of vehicle construction and repair techniques. The body repairer will usually work alone, with only general directions from their supervisors. The supervisor is the one that will usually decide what parts need to be repaired or replaced. Usually, the auto body repairer will work inside, in a shop. Most shops are well ventilated, due to the fumes put off. The repairers often work in cramped positions, and often their work can get stressful. Hazards in a shop include cuts from sharp metal edges, burns from torches and heated metal, injuries from power tools, and fumes from paint. I think I would be a good candidate for this job because I like to do hands-on physical labor. Also, I already have some practice on my shoulders. I know that I enjoy this occupation, and I think it would be a good career to fulfill. .

True Brand Loyalty Essays - Brand Management, Brand Loyalty, Brand

True Brand Loyalty True Brand Loyalty Introduction A company's main question in relation to selling their products or services use do be: ,,How do I get people to buy my product?" Nowadays companies still greatly appreciate the answer to this question but they have also realized that getting customers is not the only thing they need to do. In today's rapidly moving world consumers don't stick with products for life. Advertisements and an increased feeling of independence have created consumers that will switch brands or products as soon as the feel the need to do so. What company's look for in this consumer environment is creating a so-called brand loyalty. This paper will explore the ways companies go about in creating this brand loyalty and it will investigate the circumstances and effects that come with it. It will start of by thoroughly explaining what brand loyalty exactly is. After that an overview of key success factors stimulating brand loyalty will be given and we will have a look at how these factors are influenced by different conditions. Examples will be provided. The relationships between brand loyalty and brand commitment and satisfaction will be explored. Finally a conclusion will be reached on how important brand loyalty is to companies and for what reasons. What is Brand Loyalty? Before one can give a definition of brand loyalty one first has to make the distinction between repeat purchasing behavior and brand loyalty. ?Repeat purchasing behavior is the actual rebuying of a brand.' So the behavioral aspect of this action. Brand loyalty also includes ?that behavior's antecedents'. This means the reason or fact occurring before the behavior. When talking about brand loyalty we can yet again make a distinction between two types: On the one hand we have spurious brand loyalty and on the other true brand loyalty. The former was defined by Bloemer and Kasper as the ?(1) biased (2) behavioral response (3) expressed over time (4) by some decision-making unit (5) with respect to one or more alternative brands out of a set of such brand, (6) which is a function of inertia.' The key word here is inertia meaning without commitment towards the brand. Their definition the latter, and the most important one in this paper, is exactly the same on the first five points but differs for the sixth adding ?is a function of psychological (decision making, evaluative) processes resulting in brand commitment.' In this definition brand commitment is the key word. In laymen's words true brand loyalty refers to consumers sticking with a brand out of feelings of commitment towards that brand. For instance, when you bought a tube of Prodent toothpaste and you found it ok, you will not have to spend any valuable time on looking for other toothpaste brands, because you are already familiar with it. However, for a more brand-loyalty-sensitive product class like beer, the probability that a consumer will stick to one brand (like Grolsch Beer) is much higher. In the next paragraph we will now look at the relation between brand commitment and brand loyalty. Brand commitment Brand loyalty is based on the amount of brand commitment. The amount of commitment is not fixed, but can be considered as a continuum. The amount of commitment is based on the type of brand satisfaction. In this article, two types of satisfaction are taken into account. For the sake of this paper, a distinction has to be made between manifest and latent brand satisfaction. First, what is brand satisfaction? Bloemer defines it as "the outcome of the subjective evaluation that the chosen alternative (the brand) meets or exceeds the expectations" (pp 314). Bloemer then makes a distinction between manifest and latent satisfaction. The distinction basically rests on the degree of elaboration. This in turn depends on the level of motivation and capacity that a certain consumer needs in order to evaluate the product. Manifest satisfaction is the result of a high degree of elaboration. Latent satisfaction is based on the fact that "the consumer is not fully aware of his/her satisfaction, because of a lack of motivation and/or ability of the consumer to evaluate his/her brand choice" (pp.315). The linkage between satisfaction and brand loyalty Many literatures have been written on the relation between brand loyalty and consumer satisfaction. This relation seems quite obvious. Later on we will deal with an article from Bloemer and De Ruyter (forthcoming) in which they introduce some moderating effects on this relation. But before we do this, we will describe factors that influence consumer satisfaction. In this respect Oliver (1981 1993) provides us with some interesting insights. Oliver describes the process of consumer (dis)satisfaction with help of

Economic Essay Samples and Tips

Economic Essay Samples and TipsEconomists, professors and other highly educated people often request for economic essay samples. Unfortunately, the only way to know if you will be successful in this field is to sit down and start writing. Whether you are a student or someone who is already a veteran in this field, it will be a lot of fun.You can find information on various subjects through the internet. If you would like to know about economics and how to succeed in this field, you can find a lot of resources online. There are many ways in which you can benefit from online resources, and by using these resources you will be able to broaden your knowledge and acquire additional knowledge.In order to choose the best online resources, you need to decide which type of information you would like to learn from. For example, you will get more information about online marketing from a marketer's perspective. In that case, you can look for a marketer's marketing blog. The blog will give you i nsight about how and what to do to achieve success in the online marketing business.A short essay about an economy can be an excellent example of how to start on your journey of success. You may need some help in starting a new career, but starting with the basics will surely help you in the long run. You will be surprised to see how much you can be able to accomplish if you will follow a simple system. This system will also show you how to succeed in the field of economics.You will also find many other resources where you can get economic essay samples. You will find books, websites, free e-books and online tutorials. However, a lot of these resources will require you to pay a fee to access the materials.Scholarships are available in different forms and online is one of the easiest ways of getting them. Usually, there are very few scholarships for beginners in this field, so you need to make sure that you have the finances for such a program. Your financial situation will determine if this type of scholarship is worthwhile for you. You can always look for a mentor who can guide you in this field.There are a lot of online financial aid programs available. Some of these programs will require you to fill out the form at your own convenience. Many of these programs will not be too hard to fill out, but many of them will ask for a lot of information. You will need to carefully assess which application method will work best for you.You may also ask a friend or someone who already is successful in this field for the economic essay samples. You will find different ways of making money online, and you will need to have resources to help you. However, if you will keep your budget in mind, it will be easier for you to find out about all the resources that are available.

Kents most notable characteristics are his loyalty and bluntness Essays

Kents most notable characteristics are his loyalty and bluntness Essays Kents most notable characteristics are his loyalty and bluntness Essay Kents most notable characteristics are his loyalty and bluntness Essay Essay Topic: Literature The character of King Lears Kent is a formidable one. Whether it is the extent of his service to the King, the harshness and imagination with which he fights to defend the King or his character progression throughout the play. His most notable characteristics are definitely his incessant loyalty and his use of blunt language when his respectful interjections are ignored. It is his loyalty that motivates him and his bluntness that lands him in trouble. He speaks up to the King and warns him about his hideous rashness in the treatment of Cordelia and is blunt and to the point What wouldst thou do, old man? Act 1 Scene 1; but only uses this language when he is not being taken into consideration. We normally hear Kent referring to the King in a respectful and loyal manner my lord and my leige. His bluntness and forwardness towards the King leads to his banishment, which Kent accepts but not without a final word of advice See better Lear, and let me still remain the true blank of thine eye. Act 1 Scene 1 We notice that his advice and speeches are justified by the subsequent events of the play. His reference towards the Kings daughters prior to leaving the court is a sign of what is still to come . the gods to their dear shelter take thee, maid, that justly thinkst and hast most rightly said;(to Cordelia) And your large speeches may your deeds approve, that good effects may spring from words of love. (To Goneril Regan) Act 1 Scene 1 The extent of his loyalty is shown when he assumes the disguise as Caius and presents himself to the King, in order to remain close to him. If but as well I other accents borrow that can my speech diffuse, my good intent May carry through itself to that full issue for which I razed my likeness. Now, banishment Kent, if thou canst serve where thou dost stand condemned So may it come thy master whom thou lovst shall find thee full of labours. He offers his services to the King, and relates how he thinks a servant, counsel or aid should serve the King, which is the same way he had served the King in the past I can keep honest counsel, ride, run, mar a curious tale in telling it and deliver a plain message bluntly. That which ordinary men are fit for I am qualified in, and the best of me is diligence. Act 1 Scene 4 This is ironic though as the same reasons Lear banished Kent are the same reasons he is employing Caius! He proves his loyalty by defending Lear against Oswald, he trips him. Lear begins to trust Caius and gives him a letter to be delivered to Regan. Kent pledges his loyalty and obedience; I will not sleep, my lord, till I have delivered your letter. When Lear arrives at Gloucesters castle and is confronted with Oswald, we see the light heartedness and imagery used to portray the emotions and situation within the play; this was Shakespeares way of interjecting a bit of Comic Relief into this stressful play. Again we see the modesty of Kents character and loyalty towards the King when he bluntly insults Regan, Cornwall and Edgar in Act 2 Scene 2 I have seen better faces in my time than stands on any shoulder that I see before me at this instant. His speech once again leads him to trouble and he ends up in the stocks. Kent keeps us informed on the plot development of the play and on Cordelias movements and plans. He is very concerned about the King out in the storm, the Kings comfort and well-being are of utmost importance to him. Gracious my lord, hard by here is a hovel:.. Kent tries to reason with Lear when he starts to compare himself to Poor Tom (Edgar), he tries to assist him; he hath no daughters, sir. (Act 3 Scene 4) When Kent meets Gloucester, he informs him of Lears state of mind and shows his concern for the well-being of the King; Here sir, but trouble him not; his wits are gone. He never stops protecting the King and assisting him. As the play progresses we notice that the role of Kent slowly reduces, initially he has great speeches and is ready to endure all, but only till his master needs him! Its like he loses all his purpose in life with the death of King Lear, and fades away; I have a journey, sir, shortly to go; My master calls me, I must not say no. He follows Lear even in death. Loyal to the end!

How a Penny Can Make Wine Smell and Taste Better

How a Penny Can Make Wine Smell and Taste Better Before you throw out that bottle of funky-smelling wine, try a simple chemistry life hack to fix it. Its super easy and all you need is a penny! How to Fix Smelly Wine With a Penny First, find a penny. Clean it up by rinsing it off and polishing off any grime.Pour yourself a glass of wine.Drop in the clean penny and swirl it around in the glass.Remove the penny. You dont want to accidentally swallow it!Now, inhale the improved aroma and drink the wine.Drink more wine. Youre so clever, youve earned it. How the Penny Trick Works Wine can smell stinky because it contains sulfur compounds called thiols. A burnt rubber odor comes from a thiol called ethyl mercaptan. Eau de rotten eggs comes from hydrogen sulfide. If your wine smells like someone put out a match in it, thats from a thiol named methyl mercaptan. The thiols are in the wine as a natural consequence of  grape fermentation. During fermentation, the sugars from the fruit juice undergo reduction, which involves the loss of oxygen. In stale, old wine or some cheap wine, the process kicks into overdrive, resulting in so much thiol the wine becomes unpalatable. Heres where the penny comes to the rescue. While pennies are mostly zinc, the outer shell contains copper. The copper reacts with thiols to produce copper sulfide, which is odorless. Since the senses of smell and taste are connected, removing the stench dramatically improves both the aroma and perceived flavor of the wine. Save Your Wine With Silver Looking for a classier way to fix your wine? You can get the same deodorizing effect by stirring your wine with a silver spoon. If you dont have a silver spoon, try a sterling silver ring. Just remember to remove it before imbibing.